MARKETING PROJECT

Table of Contents HISTORY06 Company visibleness09 Industry Profile14 ABN AMRO verify15 BARCLAYS BANK18 ROYAL BANK OF SCOTLAND GROUP..20 CITIBANK23 BANK OF AMERICA....26 7Ps of service system of rules.29 Service learn ,symbols47 Competitive analytic thinking .50 Manager job responsibilities..55 Competitive prefer of the banking sector58 Major competitor/Market treat..60 alive strategies...62 link up service industry 10 yrs from now.63 political relation regulations in BANKING..67 Existing strategies to gain market share.

70 organise ANALYSIS...72 Recommendations..74 History The Standard lease Group was formed in 1969 through a joint ure of two banks: The Standard jargon of British South Africa founded in 1863, and the Chartered cuss of India, Australia and China, founded in 1853. Both companies were keen to capitalize on the huge enlargement of trade and to earn the bountiful profits to be do from financing the movement of goods from europium to the East and to Africa. The Chartered Bank 1.Founded by James Wilson undermentioned the grant of a lofty Charter by world-beater Victoria in 1853 2.Chartered opened its first branches in Mumbai (Bombay), Calcutta and imprint in 1858, followed by Hong Kong and Singapore in 1859 3.Traditional business was in like from Mumbai (Bombay), indigo and tea from Calcutta, rice in Burma, pillage from Java, tobacco from Sumatra, hemp in Manila and silk from Yokohama...If you want to annoy a full essay, order it on our website: OrderEssay.net

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